Marketing Manager - Marketing B2B and B2C
Marketing Manager to lead marketing and communications for an instantly recognisable brand, operating in the non-for-profit, third sector. In this diverse role you will identify, define, develop and evaluate marketing campaigns and write press releases, managing a team of four. Salary Guideline: £38,000 - £40,000 The job's working environment, opportunities and rewards: - Independent office, with affiliates to the national and international organisation, with operational autonomy, and good systems in place. - Prominent, global organisation involved in a range of not-for-profit services to meet the needs of a wide range of people. - Organisation with multiple business streams and services that caters to both general public and range of businesses and regional / national authorities. - Inclusive team, with a positive and dynamic outlook. The job will involve: - Working across the organisation, Marketing Manager will have input into the new CRM system being implemented. - Full marketing mix - developing and delivering on marketing campaigns that engage customers, strengthen the brand and generate leads, leading to new pipeline opportunities. - Overseeing the company's marketing budget and coordinating marketing campaigns with sales activities. - Content writing - writing high quality press releases, briefs, adverts, emails, presentations for different audiences. - Public Relations - engaging with local media, journalists, writing press-releases and responding to media enquiries, ensuing accurate and positive coverage of the organisation, its goals and achievements. - Support and deliver organisations' funding, fundraising and philanthropic strategies. - Monitor and report on effectiveness of marketing communications. - Managing and developing marketing team. This job will suit: - Degree qualified Marketing Manager with experience of engaging with a wide audience, in both Business to Business (B2B) and Business to Customer (B2C) setting. - Experience of managing and developing small teams. - Ability to undertake cost/benefit analysis of various channels options, and undertake return on investment reports on marketing activity. - Experience of implementing CRM systems will be highly beneficial. Reference: AD-EPR093840-J This job is commutable from Nottingham, Derby, Ilkeston, Hucknall, Mansfield, Newark and surrounding areas in Nottinghamshire.